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Showing posts from August, 2018

Brochure wrap

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The Honeyguide brochure for 2019 will drop on doormats soon. This year it will be in an envelope rather than polythene wrap. The colourful covers will be hidden, but the aim is straightforward – to avoid single use plastic.
I’ve used the same local mailing house, Cavalier, for many years. I also meet my main contact there from time to time on the youth football circuit, another reason to stay loyal. Magazines from the National Trust and RSPB now come in a see-through wrap made from potato starch, like the material used quite widely for food waste bins, and these compost readily. Could the same, I asked, be arranged for the Honeyguide mailshot?
They had reservations. Starch wraps have short shelf-life. If there’s no demand, there is soon a decomposing pile in the warehouse.
Secondly, will they be widely used? They cost about 3p each compared with about 1p each for plastic. That’s a modest difference in cost for a small mailshot – of about 1,000 – for Honeyguide. Others may not think the …